Whole Foods Market DemoSaucy Wench is a unique BBQ sauce that is similar to BBQ sauces found in areas of the south like South Carolina. They tend to be thinner and have a stronger flavor of vinegar in the case of Saucy Wench its flavor is Worcestershire centric. This type of BBQ sauce is less familiar to customers around here. So I like to make a point that if you are from the South you would prefer a sauce like this. This helps to make customers more curious about the style and more open to trying something that is very new to them.
Made Locally in Aptos California/Santa Cruz County is another selling point.
Since this is a Local company I always look for ways to give them extra exposure. Every Saturday we feature a BBQ out in front of our store no matter what we are serving I make a point to have a few bottles open for customers to try. One customer tried it and said “Now that is what BBQ sauce is supposed to taste like”.